Objectives – chasing the tail of the next big thing
One of the fundamentals of designing any training, in my view, has to be objectives. This blog is about the way I use them and why I think they are so important, especially in an environment […]
Relevant elearning
I think everyone would agree that training, wherever possible, should be relevant. However, this isn’t always as easy as it might sound.
If you are making training materials for a large group of people within an organisation, […]
Should elearning be like going to the dentist?
Well, I actually think in some ways it should. Don’t get me wrong, I hate going to the dentist. Let me explain.
I think there are three main things I want from my dentist. First is that […]
Process is priceless
Most elearning projects I’ve worked on have a pretty fixed budget. There might be a little wriggle room, but not much. So if projects are to be delivered on time and in budget, the slicker the […]
Less is more
I think there is often an assumption that because a piece of information is in an elearning module that users will remember it. In fact, it’s likely that users retain very little of what’s contained in […]
Think before you click
We often see television ad campaigns to deter people from drink driving or smoking. Some of them are really powerful and designed to shock, and sometimes scare. If we look at these as learning interventions, then for […]
Learning materials or Information
It’s sometimes difficult to know whether you’re producing a piece of (e)learning or whether you’re disseminating information. Is it important? Well, it could be.
When we were making our Information Security for Mobile Devices video we started […]
People buy benefits
People buy benefits: it’s a marketing term – people don’t buy features, they buy benefits. I think it’s true about education and training as well which, let’s face it, have a lot in common with marketing.
I […]
I’ll do the math(s)
When people think about using video for elearning, they often say that it’s expensive to produce. It used to be, but I don’t think it need be anymore, but there’s something else that needs to be […]
What on earth have microwaves ‘popty ping’ got to do with elearning?
Microwave ovens are great! Well, they’re great for some things, heating food up, defrosting, porridge, scrambled eggs and so on. But they’re not so good when it comes to Sunday roasts or baking bread. Some ovens […]