It’s from a series of videos which are part selling and part product tutorials. I’ve learnt a lot from them, they look nice and there’s a little bit of humour. I’d have settled for learning a lot, but the other bits are nice touches that just make it a bit more attractive.
So, for me, the features are that it’s a video which looks good, pitched right, easy to follow and I can hear what the different settings sound like.
The benefit I get from it is that I can use/control the software more effectively. This helps me get the outcome I want.
If it had just been a slick piece of marketing, I’d have lost interest early on – but I find myself going back to these, maybe to learn something about the software, but often to learn something about what I think makes really effective elearning materials.
So, when we design, commission or buy elearning materials, perhaps we need to think about the benefits, not the features, the actual takeaways (what I call objectives), and question whether this is really something that a colleague would buy into.
*I use gamification in the sense of adding things like timers, leader boards, challenges and so on to make something game like, as opposed to a learning game – a game which is used for learning.