One of the things we like about videos is that you can use them in all sorts of different ways. You can embed them in elearning, show them as part of face-to-face training or just put them on an intranet or LMS.
Another thing you can do is send a link in an email. The email could include a simple link like this one. If you select it, you’ll see our promo video. It’s set to auto play which means it will start when the page loads. Normally, we’d would let the user start the video themselves, but as they’ve selected to watch it anyway, in this situation, that would just create an extra click.
Where do you get a link from?
If you subscribe to our hosted solution, there are instructions on our Your Videos page. If you want to try it out, here’s the link to our promo video: https://neonrain.wistia.com/medias/wo16tsemiv You can do the same thing with YouTube videos. Here’s a link you can try to our Data Protection video https://youtu.be/jwFoMe5vE-o
Using an image as a link
There’s good research which shows that people are more likely to follow a link when it’s associated with an image. Most videos have a specially prepared static image at the start of a video called a thumbnail, and you could you this as the image in the email. If you’d like to use our thumbnails, you can download them from our resources page.