One of the things we like about videos is that you can use them in all sorts of different ways. You can embed them in elearning, show them as part of face-to-face training or just put them on an intranet or LMS.

Another thing you can do is send a link in an email. The email could include a simple link like this one. If you select it, you’ll see our promo video. It’s set to auto play which means it will start when the page loads. Normally, we’d would let the user start the video themselves, but as they’ve selected to watch it anyway, in this situation, that would just create an extra click.

Where do you get a link from?

If you subscribe to our hosted solution, there are instructions on our Your Videos page. If you want to try it out, here’s the link to our promo video: https://neonrain.wistia.com/medias/wo16tsemiv You can do the same thing with YouTube videos. Here’s a link you can try to our Data Protection video https://youtu.be/jwFoMe5vE-o

Using an image as a link

There’s good research which shows that people are more likely to follow a link when it’s associated with an image. Most videos have a specially prepared  static image at the start of a video called a thumbnail, and you could you this as the image in the email. If you’d like to use our thumbnails, you can download them from our resources page.

email example

Attaching a link to an image

Once you’ve inserted the image into the email, right click on it and choose hyperlink.

Paste the link where it says address. I also select New window as the Target Frame – i.e. it should open in a new window.

hyperlink
adding address

And that’s all there is to it. Our video lasts for about 5 minutes so it’s easy to fit into the day.

You could choose other connected titles to send throughout the week as part of an information security campaign. For example:

The links above go our YouTube versions alternatively,  you can watch all these videos on our showreel  page.

Give it a go!

If you want to try it out, set your email format to HTML – you can’t add pictures to Plain Text emails.

outlook as html

Belt and braces

Not all email systems allow images in emails. So it’s always good to put the address in your email so that the user can access the video via the link.

Finally, it’s always a good idea to send out a test email to a colleague to make sure everything’s working as well as it should.