I think there is often an assumption that because a piece of information is in an elearning module that users will remember it. In fact, it’s likely that users retain very little of what’s contained in […]
We often see television ad campaigns to deter people from drink driving or smoking. Some of them are really powerful and designed to shock, and sometimes scare. If we look at these as learning interventions, then for […]
People buy benefits: it’s a marketing term – people don’t buy features, they buy benefits. I think it’s true about education and training as well which, let’s face it, have a lot in common with marketing.