When people think about using video for training, they often say that it’s too expensive.
Maybe it used to be, but I don’t think it need be anymore.
Because there’s something else that needs to be put into the equation, and that’s the time users spend taking part in a course or watching a training video.
Here’s an example.
Let’s say an average elearning module takes learners 30 minutes to complete, and that you have 1,000 people who need training. That’s 500 hours of training time.
Even if you only paid a minimum living wage (I’m sure most pay more) of about £8.00 an hour that would be £4,000 worth of people’s time. I’m keeping figures simple.
Now let’s say you could deliver the same amount of training via a 5 minute explainer video. That’s about 83 hours of training time and would cost £667. So there’s a saving there of £3,333 (£4,000 less £667).
Obviously, there’s much more involved than just the time spent ‘on course/training’ but the point I’m making is that it’s not only the cost of the materials which need to be taken into consideration, but also the cost of the time users need to cover the materials.
There are other benefits to be gained from using a training video. Here are a few:
- Using images, voice, small amounts of text and animation helps gets messages across, often with higher retention and greater transfer rates to the workplace.
- A lot of people these days look to YouTube when they need to learn about something – it’s what we expect and want.
- Videos work on all mobile devices and these all have audio capabilities.
- It’s very easy to jump and skip through sections if you want to have a look at something again.
A lot of people don’t like traditional elearning modules. The don’t think it’s fun, interactive or engaging. They do it begrudgingly because they have to. Why not show them you’re interested in them, and not just in ‘box ticking’, by providing training which is designed with them in mind.
Have a look at our Data Protection Today video (which incidentally has captions in 17 different languages) to see what I mean. You can also see a low resolution version of this without watermarks on our showreel page.
We believe in putting the training budget where it counts. Using a video subscription service like ours means you could provide the core messages you need cost effectively, and use the rest of the budget – probably about 80% of it – to provide context specific training, mentoring or coaching.
Get in touch and let’s see how we can help [email protected].