When people think about using video for elearning, they often say that it’s expensive to produce. It used to be, but I don’t think it need be anymore.

But there’s something else that needs to be put into the equation and that’s the time the users spend on taking part in the course or watching a video.

Look at this example.

Let’s say an average elearning module takes learners 30 minutes to complete, and that you have 1,000 people who need training. That’s 500 hours of training time.

Even if you only paid a minimum living wage (I’m sure most pay more) of about £8.00 an hour that would be £4,000. I’m keeping figures simple.

Now let’s say you could deliver the same amount of training via a 5 minute video. That’s about 83 hours of training time and would cost £667. So there’s a saving there of £3,333 (£4,000 less £667).

Production costs for 30 minutes of standard elearning and 5 minutes of video are likely to be around the same, but there are other benefits with video:

  • Using images, voice, small amounts of text and animation helps gets messages across, often with higher retention and greater transfer rates to the workplace.
  • A lot of people these days look to YouTube when they need to learn about something – it’s what we expect and want.
  • And videos work on mobile devices which all have sound capabilities.
  • A lot of people don’t like traditional elearning. The don’t think it’s fun, interactive or engaging. They do it begrudgingly because they have to. Why not show them you’re interested in them, and not just in ‘box ticking’, by providing training which is designed with them in mind.

Have a look at our Data Protection Today video (which incidentally has captions in 17 different languages) to see what I mean. You can also see a low resolution version of this without watermarks on our showreel page.

With a cost effective and flexible approach, you could even offer people a choice if you wanted to.

Get in touch and let’s see how we can help [email protected].