Videos are a popular medium for training, but not videos are equal. Here’s our quick overview of what we consider important when thinking of using videos in your training offering.
People often say that training videos should be three minutes or less. However, much of the information on video length and engagement is based on marketing videos, or videos are that used to explain a product.
The research is on how long viewers engage with videos, but it doesn’t take into account the viewer, the content, or purpose. So whereas using this data might be a good starting point, it would be wrong to make a direct comparison between training and marketing videos.
There’s a good article here from Wistia which shows that there is a lot of ‘engagement’ up to about 2 minutes then a significant drop off between 2-3 minutes. Importantly there’s another ‘sweet spot’ between 6-12 minutes.