• war and peace

Tell me a story

I love this Woody Allen quote,“I took a speed-reading course and read War and Peace in twenty minutes. It involves Russia.”

I think there’s a lesson to be learnt from this about elearning. So often we […]

  • Compliance home and at work

Relevant elearning

I think everyone would agree that training, wherever possible, should be relevant. However, this isn’t always as easy as it might sound.

If you are making training materials for a large group of people within an organisation, […]

  • process is priceless credit card

Process is priceless

Most elearning projects I’ve worked on have a pretty fixed budget. There might be a little wriggle room, but not much. So if projects are to be delivered on time and in budget, the slicker the […]

  • less is more

Less is more

I think there is often an assumption that because a piece of information is in an elearning module that users will remember it. In fact, it’s likely that users retain very little of what’s contained in […]

  • think before you click

Think before you click

We often see television ad campaigns to deter people from drink driving or smoking. Some of them are really powerful and designed to shock, and sometimes scare. If we look at these as learning interventions, then for […]

  • old mobile

Learning materials or Information

It’s sometimes difficult to know whether you’re producing a piece of (e)learning or whether you’re disseminating information. Is it important? Well, it could be.

When we were making our Information Security for Mobile Devices video we started […]

  • you don't buy features

People buy benefits

People buy benefits: it’s a marketing term – people don’t buy features, they buy benefits. I think it’s true about education and training as well which, let’s face it, have a lot in common with marketing.

I […]

  • I'll do the maths

I’ll do the math(s)

When people think about using video for elearning, they often say that it’s expensive to produce. It used to be, but I don’t think it need be anymore, but there’s something else that needs to be […]